Admiral's Inspire Choir

How we raised the bar for call centre staff and managers at Wales's largest insurance firm.

The Business Challenge

Admiral Group wanted to inject a sense of fun into the working week, while developing their staff — both as teams and individuals. With room for improvements in key areas like attendance, motivation and goal-setting, they launched a new team building initiative and hired Sing & Inspire to launch and manage the programme.

The Solution

After a series of one-day team building and training events, we set up The Inspire Choir — a core singing group made up of call centre staff, managers and other colleagues. We ran regular rehearsals, with one-to-one coaching for lead choristers. Soon after, they were ready for public performance... raising the company's profile while lifting everyone's spirits.

The Results

The stats speak for themselves, showing an impact on confidence, motivation and performance, as well as goal-setting and fighting off stress. Best of all though, members are regularly coming in for rehearsals, even on their days off! If you've got problems with absenteeism, that's the first point we should discuss.


"I was totally buzzing when I came back to work today, I had a meeting and could not stop talking, I normally don't say much, just listen."

"The choir is really having a huge effect on my work now, I am more focussed and on top of my game."

"Thank you for giving me a reason to make it through the working week."

Results drawn from quarterly report to September 2010
Admiral Insurance

Admiral Insurance


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Headline results

  •   96% of members have grown in confidence
  •   100% of phone-based members show improvements in customer service
  •   90% attribute performance improvements to choir membership
  •   100% of members look forward to choir sessions

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